{In the attention-fragmented landscape of Australian F&B promotion, guest-driven campaigns are no longer reserved for big players — they’re differentiating. Today’s diners don’t just want food — they want a sensory trigger.
That’s where the team at goldroom provides:
- Immersive guest experiences crafted for F&B spaces
- Tactile, visual, and social-first events built around your venue
- Content-driven moments that happen inside your trading hours
We design experiences like:
- Tasting journeys guided by creators or chefs
- QR-triggered interactions across your space
- Venue-takeovers for launches
Tailored to:
- Hotels building brand loyalty
- Pop-ups seeking high-visibility moments
- Groups hosting influencer-tied previews
goldroom experiential includes:
- In-venue mapping + staff alignment
- Lighting, music, prop sourcing
- Collaboration with chefs, FOH staff, and floor plans
Outcomes include:
- Engagement spike across UGC platforms
- Better rebooking rates tied to event memory
- Press + PR pick-up without traditional media costs
Experience formats:
- Single-day flash drops
- AR menus and interactive orders
- “Book to unlock” mystery dishes
Built for:
- Independent venues seeking identity
- Venue managers needing fast execution with brand cohesion
- Hospitality brands competing for share of voice in busy precincts
Why goldroom:
- No generic agencies — we do hospitality only
- Every activation planned to your floorplan, guest flow, and trade rhythm
- Concepts built to be filmed, turned into reels, and reposted instantly
- Emotion meets conversion: you don’t just go viral, you get booked
Add-ons:
- Influencer overlay: invite + capture + edit pack
- Signage and menu conversion kits for new brand launches
- Guest feedback loop embedded via QR content triggers
- Paid amplification of UGC moments via Meta/TikTok
- CRM integration for loyalty retargeting
Use cases:
- A chef-led bistro wants to launch a collab dish with UGC
- A seasonal franchise brand creative services Australia event space wants a themed content night captured and repurposed
- A suburban franchise needs a moment hook to drive traffic
Real results:
- {A three-hour event triggered 200K reach, a 3× uplift in reservations, and viral short-form content, including 3 local influencer reposts
- {Venue staff described the immersive campaign as “unlike anything else locally”
Start here:
- {Jump to the goldroom activation portal and submit your brief
- {Receive a launchable concept deck based on your goals
- {Activate in-venue with goldroom’s crew
- {Access post-campaign insights with engagement data
Goldroom — where social content happens in real life.